La New launch new TV and online ads featuring Pittards leather

Taiwanese footwear brand La New have recently launched a campaign promoting their ‘Lifeproof’ range of shoes which exclusively uses Pittards leathers. The TV advert focuses on the water resistant properties of the leathers while the online ad targets breathability. Their latest VLOG, launched on YouTube on Wednesday, details La New’s product range and the various technologies used in their shoes, including Pittards WR100X water resistant technology.

Visit to find out more about the brand and view their full footwear range.